HENDERSON JOINS POINT BROADBAND AS CHIEF MARKETING OFFICER

OPELIKA, AL (June 17, 2024) – Point Broadband, a leading fiber-to-the-premise internet provider, welcomes Zenita Henderson as Chief Marketing Officer, effective today. She reports directly to Patricia Martin, CEO.

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Zenita comes to Point Broadband from SEGRA®, one of the nation’s largest fiber network companies, where she served as CMO and recently in a dual role as interim Chief Revenue Officer. She is relocating to Opelika, AL, from Charlotte, NC.

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Zenita has a profound passion for technology and brings over three decades of experience in the cable industry, having worked with Jerrold/General Instrument, Motorola, and ARRIS (now Commscope). She also served as Vice President of Marketing and Business Development at the Society of Cable Telecommunications Engineers (SCTE®), a subsidiary of CableLabs®.

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Zenita is an award-winning community and industry relations activist supporting education, arts, science, technology and math (STEM/STEAM) initiatives, healthcare, diversity and inclusion programs in the cable industry. In her spare time, she puts her expert marketing, technology and relationship building skills to work with several organizations including The National Academy of Television Arts and Sciences, Technology and Engineer committee member, Women in Cable Telecommunications Greater Philadelphia as Chapter Advisor; Advisory Committee Member of the Syndeo Institute at the Cable Center; and Christians in Communications. She also serves on the board of the Blind Institute of Technology and the Cable TV Pioneers. She previously served on the boards of the Montgomery County PA chapter of Big Brothers Big Sisters, the Greater Philadelphia & South Jersey chapter of Girls Inc, Beachglow: Concerts for Charity, Inc., Inner Explorer and One Diverse Industry.

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“We are thrilled to welcome Zenita to our company,” Martin said. “As a seasoned industry leader, she brings a wealth of knowledge and experience to our sales and marketing efforts. She has a proven track record that will help drive Point Broadband’s growth aggressively into the future.”

About Point Broadband

Point Broadband, headquartered in Opelika, Ala., was founded in 2017 with the mission of delivering a superior broadband solution to consumers and businesses in small-town USA and rural America. Focused on the communities it serves and providing best-in-class customer care, Point Broadband currently operates in 10 states across the U.S. and continues to expand its network with a vision of improving lives through fiber technology. For dditional information: point-broadband.com. Follow us on Facebook, Instagram and LinkedIn.

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